Unit 2 - Lesson 1: Identifying a measurable business goal
<< Return to Unit 1: What is Action Mapping and why do I need it?
This is an important first step in Action Mapping -- identifying your target goal. Once a goal has been established, all of the other aspects of your training will fall into place. Developing focused learning objectives gives you the power to design learning aids that take the learners one step closer to achieving the end goal. An effective goal identifies something that people must do or something that must happen. It's measurable and tangible.
| Not a real goal | Strong goal |
|---|---|
| “What is Paid Time Off and how to use it” | Paid Time Off reporting errors will decrease by 50% |
| “The best way to sell acme products” | Sales for acme products will increase 10% by next quarter |
Consider what your stakeholders' needs are - what problem are they trying to solve?
Take a moment to brainstorm and note a business goal under the Discussion tab (at the top of the page). It's okay if you have more than one. As you move further in the lesson, you may want to tweak your goal. Just make sure it is measurable. It may help to use the following formula:
Continue to Lesson 2: Identify what actions are needed to reach that goal >>
Moore, Cathy. "Action mapping headquarters." Let's Save the World From Boring Training, Cathy Moore, blog.cathy-moore.com. Accessed 14 Dec. 2016.