Lesson One: What is Media and Why is it Important?


Learning Objective

Participants will reflect on their own knowledge and usage of media and the importance of incorporating media in the classroom.

Activity One

  1. Complete the following Media Literacy survey: Media Literacy Mini-Course Survey

Lecture: What is Media Literacy?

  1. Watch: What is Media Literacy?
  2. Read: Media Literacy Fundamentals
  3. Discuss: After watching the above video and reading the attached article, please respond to the following questions. Use evidence from the video and article to support your claims.

Create a Google Doc in this mini-course folder:Media Literacy Mini-Course 2017

Reminder: Please label your Google Doc and all other files with your full name and assignment. (i.e. Stephanie Aquino Lesson One). Please use double space, 12 pt Times New Roman font and 1" margins. Please remove all extra space between paragraphs.

  • What is Media Literacy?
  • What is Media Education?
  • Why teach Media Literacy?
  • After reading and reflecting on the key concepts of Media Literacy Education, discuss which media literacy concept(s) do you find to be the most important? why? Which key concept(s) do you find to be the most difficult? Why?

Activity Two

Read: Making a Case for Media Literacy in the Classroom

Questioning the Media: After reading the above article, respond to the following questions in your Lesson One Google Doc:

  1. How is media important in the lives of the young people in your life? What are they learning from the television programs, video games and popular music they're excited about?
  2. In what ways are media part of your classroom or church group already? Don't stop with "educational" programming. Think about additional ways to use news programs, videos, MTV and entertainment programming as lessons in behavior, popular culture, stereotypes and economics.

Lesson Wrap-Up

Now that you have a reflected on your own knowledge and usage of media, as well as developed an understanding of what media literacy is and its importance, read and provide comments to at least two of your peer's lesson one discussion questions located in the following folder Media Literacy Mini-Course 2017]

Media Wordle.PNG

Congratulations! You have successfully completed lesson one of this mini-course. In the next lesson, you will learn and explain the benefits of media literacy by reviewing media literacy research.

Proceed to Lesson Two: Lesson Two: Reviewing Media Literacy Research

References and Resources

Andersen, N. (n.d.). Making a Case for Media Literacy in the Classroom. Retrieved April 18, 2017, from http://www.medialit.org/reading-room/making-case-media-literacy-classroom

[Media Literacy Now].(2017, Jan 17) What is Media Literacy? [Video File]. Retrieved from https://www.youtube.com/watch?v=GIaRw5R6Da4

MediaSmarts. (n.d.). Retrieved April 18, 2017, from http://mediasmarts.ca/digital-media-literacy/general-information/digital-media-literacy-fundamentals/media-literacy-fundamentals


ETAP 623 Spring 2017: ETAP 623 Spring 2017

Portfolio Page: Stephanie Aquino's Portfolio Page

Mini-Course Homepage: Media Literacy Mini-Course Homepage

Lessons in this unit:

  1. Lesson One: What is Media and Why is it Important?
  2. Lesson Two: Reviewing Media Literacy Research
  3. Lesson Three: Examining Curriculum-Driven Approaches to Media Literacy in a 7-12 Classroom