Alyssa Lotmore Mini-Course

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Media Savvy Social Work: Podcasting as a Tool for Advocacy

Designer

Go to: Alyssa Lotmore Personal Page

Introduction

This is an interactive mini-course on media advocacy, with a specific focus on radio/podcasting. New and ever-changing media platforms are having a larger effect than ever before due to the ease and speed of distribution. Through technology, everyday individuals can ignite social change. As social workers, we are in the position to not only be receivers of messages regarding social change, but also the creators and distributors of the content through the media. This mini-course will focus on the technological tools needed to advocate through the media and also why this is a critical aspect of twenty-first century social work.

Performance Objectives

  1. Through readings and videos, learners will identify ways to use media for advocacy.
  2. Learners will be able to identify and analyze current media advocacy campaigns and reflect on how those strategies could be used in their practice.
  3. Learners will listen to and critique the podcasts of other learners, while also self-critiquing their own podcasts.
  4. Learners will apply the radio and podcasting skills explored and developed in the course to generate strategies for media advocacy that can be used in their practice.

Unit 1: Why Do Social Workers Need to Be Media Savvy?

Objectives

  • Through reflective activities, participants will demonstrate an understanding of what it means to see the ‘public as the client.’
  • Through reflective activities, participants will demonstrate an understanding of why using the media as a tool for advocacy is critical in 21st century social work.

Unit 2: A Look to the Past: History of Social Movements and Media Advocacy

Objectives

  • Through discussion, participants will be able to identify different social movements throughout the years.
  • Through discussion, participants will be able to compare and contrast different strategies social movement leaders used to strengthen the impact of the cause.

Unit 3: The Basics: Radio and Podcasting

Objectives

  • Through creation, participants will demonstrate their ability to apply the radio and podcasting skills covered in this Unit.
  • Through peer-critique, self-critique, and instructor feedback, participants will be able to evaluate their own work.

Unit 4: Now What? Promoting on Social Media

Objectives

  • Participants will be able to identify different media platforms and how social media can be used to promote content.
  • Participants will design different strategies on how to promote their content on different social media platforms.

Unit 5: Helping Others Tell Their Story: Digital Media with Clients

Objectives

  • Participants will explore media tools that allow clients to tell their own story in a creative way.
  • Participants will discuss the documentary, ‘Stranger with a Camera’ and who has the right to tell the story of another individual or another community.